Welcome to the 11426NAT Diploma of Social Media Marketing with Artificial Intelligence
Unit Structure
Your Learning Experience
Your Workbook
Let's Do It! Choose Your Case Study Organisation
Let's Talk! Introducing You
Let’s do it! Join the SMC Social Media Learning Platform
Welcome to NAT11426004 Plan, implement and manage social media conversion rate optimisation with artificial intelligence
Unit Structure
Module #1 Introduction to CRO in the AI Era
1.1 What Is Conversion Rate Optimisation?
1.1.1 What Is a Conversion?
1.1.2 What Is a Conversion Rate?
1.1.3 What Is Conversion Rate Optimisation?
1.1.4 Video: What Is Conversion Rate Optimisation?
1.2 The Three Types of Conversions
1.2.1 Marketing Leads
1.2.2 Sales Leads or Qualified Leads
1.2.3 Sales Conversions or Primary Conversions
1.2.4 Video: The Three Main Conversions
1.3 Why CRO Matters: The Opportunity
1.3.1 The CRO Maths
1.3.2 CRO Influences Paid Ad Performance
1.3.3 Video: The CRO Opportunity and Paid Ad Performance
1.3.4 Let’s Talk! The CRO Opportunity For You
1.4 How to Calculate Your Conversion Rate
1.4.1 Unique Users
1.4.2 Sessions
1.4.3 Page Views
1.4.4 Choosing the Right Metric
1.4.5 Video: How to Calculate Conversion Rate
1.5 Conversion Rate Benchmarks
1.5.1 Opt-in Pages
1.5.2 Sales Pages
1.5.3 E-commerce Product Detail Pages (PDPs)
1.5.4 Factors That Influence Benchmarks
1.5.5 Video: Conversion Rate Benchmarks
1.5.6 Let’s Do It! Identify Your Conversion Points
1.6 The Role of Copywriting in CRO
1.6.1 Copy versus Content
1.6.2 Where Copywriting Appears
1.6.3 The Art of Great Copy
1.6.4 Outcome-Based Messaging
1.6.5 Video: What Is Copywriting and Why It Matters for CRO
1.7 How AI Is Transforming CRO
1.7.1 Video: AI: The 4th Great Technology Wave
1.7.2 What AI Means for CRO
1.7.3 The Main AI Tools
1.7.4 Where AI Adds the Most Value
1.7.5 The Human + AI Partnership
1.8 The CRO Mindset: Design, Build, Test, Optimise
1.8.1 The Assembly Line Approach
1.8.2 The CRO Cycle
1.8.3 Video: The CRO Mindset: Assembly Line Analogy
Let's Review
Module #1 Quiz
Module #1 Conclusion
Unit Structure
Module #2 Building Your AI Foundation — Knowledge Bases and Prompt Strategy
2.1 What Is an AI Knowledge Base?
2.1.1 Why A Knowledge Base Is Important
2.1.2 Video: What Is an AI Knowledge Base?
2.2 Components of Your Knowledge Base
2.2.1 Core Information
2.2.2 Social Proof
2.2.3 Frequently Asked Questions
2.2.4 Unique Selling Propositions
2.2.5 Customer Outcomes
2.2.6 Brand Identity and Guidelines
2.2.7 Additional Components
2.2.8 Video: Building Your Knowledge Base Components
2.2.9 Let’s Talk! Your AI Knowledge Base
2.3 Using AI to Build Your Knowledge Base
2.3.1 AI Knowledge Base AI Prompt
2.3.2 The Power of Clarifying Questions
2.3.3 Answering Efficiently
2.3.4 Creating a Living Knowledge Base Document
2.3.5 Video: Using AI to Develop Your Knowledge Base
2.4 Building Audience Personas with AI
2.4.1 Data Sources for Audience Personas
2.4.2 The Audience Persona Canvas
2.4.3 Current State versus Desired State
2.4.4 Sell the Mainland, Not the Vehicle
2.4.5 Video: Building Audience Personas and the Desert Island Analogy
2.4.6 Let’s Do It! Build Your Audience Persona
2.4.7 Refining Your Persona with AI
2.5 Why Great Prompts Matter
2.5.1 Garbage In, Garbage Out
2.5.2 A Quick Fix: Ask AI to Improve Your Prompt
2.5.3 Video: Why Great Prompts Matter and How to Improve Them
2.6 The SMC AI Prompt Template
2.6.1 Actor
2.6.2 Task
2.6.3 Context
2.6.4 Goal
2.6.5 Boundaries
2.6.6 Research and References
2.6.7 Audience
2.6.8 Place
2.6.9 Output
2.6.10 Clarifying Questions
2.6.11 Video: The SMC AI Prompt Template Walkthrough
2.7 The Prompt Template in Action
2.7.1 Building an Email Campaign Using the Prompt Template
2.7.2 Video: Live Prompt Template Example: Football Ticket Email Campaign
2.7.3 Let’s Do It! Find What Success Looks Like
2.8 Pro Tips for Better AI Output
2.8.1 Provide Your Knowledge Base Before the Task
2.8.2 Break Complex Tasks into Steps
2.8.3 Ask AI to Be Independent
2.8.4 Use Less Jargon
2.8.5 Tell AI to Take Its Time
2.8.6 Learn from Mistakes
2.8.7 Edit, Then Ask for Improvement
2.8.8 Video: Pro Tips for Getting Better Results from AI
2.8.9 Let’s Talk! Where Did You Go Wrong?
2.9 Putting It All Together: Your AI Workflow for CRO
Let's Review
Module #2: Quiz
Module #2 Conclusion
Unit Structure
Module #3 Understand: Life Stage and Resources Overview
3.1 Sales Pages and the Single Action Principle
3.1.1 Potential Visitor Actions
3.1.2 Video: Sales Page Conversions and the Single Action Principle
3.2 Retargeting and Email Capture
3.2.1 Retargeting Ads
3.2.2 Email Capture
3.2.3 Video: Retargeting Ads and Email Capture
3.3 The Simple Digital Marketing Funnel
3.3.1 Traffic Sources
3.3.2 The Opt-in Page
3.3.3 The Upsell Page
3.3.4 The Tripwire Model
3.3.5 Video: The Simple Digital Marketing Funnel
3.3.6 Let’s Talk!
3.4 Funnels Are Getting Simpler
3.4.1 Greater Transparency and Simpicity
3.4.2 Video: Funnels Are Getting Simpler
3.5 The Six Audience Stages
3.5.1 Awareness (Unaware)
3.5.2 Consideration (Problem Aware)
3.5.3 Conversion (Solution Aware)
3.5.4 Decision (Product Aware)
3.5.5 The Larger Audience Segments
3.5.5 Retention
3.5.6 Advocacy
3.5.7 Video: The Six Audience Stages
3.6 Tailoring Your Messaging to Each Stage
3.6.1 Messaging at Each Stage
3.6.2 How AI Ad Platforms Use Audience Stages
3.6.3 Video: Tailoring Language to Audience Stages
3.6.4 Let’s Do It! Map Your Audience Stage Messaging
3.7 The Six Core CRO Projects
3.7.1 The Six Projects
3.7.2 Prioritising Your CRO Projects
3.7.3 Video: The Six Core CRO Projects
3.8 Building Your Conversion Strategy with AI
3.8.1 Ask AI To Develop Your Strategy
3.8.2 Let’s Talk!
3.9 Bringing It All Together
Let's Review
Module #3 Quiz
Module #3 Conclusion
Unit Structure
Module #4 Creating Irresistible Offers and Lead Magnets with AI
4.1 What Is an Offer?
4.1.1 Understanding Offers
4.1.2 Video: What Is An Offer?
4.2 The Three Dimensions of Perceived Value
4.2.1 Form
4.2.2 Transaction
4.2.3 Experience
4.2.4 Video: The Three Dimensions of Perceived Value
4.3 Alex Hormozi's Value Equation
4.3.1 Dream Outcome
4.3.2 Perceived Likelihood of Achievement
4.3.3 Time Delay
4.3.4 Effort and Sacrifice
4.3.5 How to Improve Your Offer Using the Value Equation
4.3.6 Video: Alex Hormozi's Value Equation
4.3.7 Let's Talk!
4.4 Using AI to Score and Improve Your Offer
4.4.1 Researching Competitor Offers
4.4.2 Using AI to Improve Your Offer
4.4.3 Video: Using AI to Score and Improve Your Offer
4.4.4 Let's Do It! Score Your Offer Using AI
4.5 What Is a Lead Magnet?
4.5.1 Lead Magnets Build Relationships
4.5.2 Lead Magnets Build Your Owned Audience
4.5.3 Video: What Is a Lead Magnet?
4.6 Why Lead Magnets Matter
4.6.1 Email Marketing Has the Highest ROI
4.6.2 Lead Magnets Grow Your List Quickly
4.6.3 Lead Magnets Attract Qualified Prospects
4.6.4 Lead Magnets Segment Your Audience
4.6.5 Lead Magnets Lower Your Cost Per Conversion
4.6.6 Video: Why Lead Magnets Matter
4.7 Lead Magnet Ideas and Formats
4.7.1 Common Lead Magnet Formats
4.7.2 The Anti-Pattern: "Join Our Newsletter"
4.7.3 Lead Magnet Examples: Assessments and Calculators
4.7.4 Choosing the Right Format for Your Audience
4.7.5 Video: Lead Magnet Ideas and Formats
4.7.6 Let's Talk!
4.8 Lead Magnet Best Practices
4.8.1 Research Your Audience Deeply
4.8.2 Solve a Specific Problem
4.8.3 Provide Actionable Solutions
4.8.4 Ensure Error-Free Quality
4.8.5 Use a Dedicated Landing Page
4.8.6 Make Your Lead Magnet Evergreen
4.8.7 Add Value, Do Not Sell
4.8.8 Video: Lead Magnet Best Practices
4.9 Creating Lead Magnets with AI
4.9.1 Ideation with AI
4.9.2 Content Creation with AI
4.9.3 Design and Formatting with AI
4.9.4 Video and Audio Creation with AI
4.9.5 Landing Page Copy with AI
4.9.6 The Complete AI Lead Magnet Workflow
4.9.7 Video: AI-Powered Lead Magnet Creation
4.9.8 Let's Do It! Create a Lead Magnet Concept Using AI
4.10 Putting It All Together
4.10.1 How Offers and Lead Magnets Work Together
4.10.2 Alignment Between Offer and Lead Magnet
4.10.3 The Complete Conversion Strategy
4.10.4 Your Roadmap Forward
Let's Review
Module #4 Quiz
Module #4 Conclusion
Unit Structure
Module #5 High-Converting Web Pages and Landing Pages
5.1 Websites vs Landing Pages
5.1.1 How Websites Work
5.1.2 How Landing Pages Work
5.1.3 Video: Websites vs Landing Pages
5.1.4 Types of Landing Pages
5.1.5 Video: Sales Page Examples
5.2 How Web Pages Are Built: Sections, Columns, and Elements
5.2.1 Sections
5.2.2 Columns
5.2.3 Elements
5.2.4 Video: Sections, Columns, and Elements
5.2.5 Let’s Do It! Analyse a Web Page
5.3 Wireframing with AI
5.3.1 Video: Wireframing with Visily AI
5.4 Content Sections for High-Converting Pages
5.4.1 Hero Section (Above the Line)
5.4.2 Social Proof Sections
5.4.3 Problem Section
5.4.4 Solution Section
5.4.5 Product Section
5.4.6 Features and USPs
5.4.7 Benefits and Outcomes
5.4.8 How It Works
5.4.9 Who It’s For
5.4.10 Urgency and Scarcity
5.4.11 Video: Content Sections for Pages
5.4.12 Let’s Talk!
5.4.13 The PASO Framework
5.5 Landing Page Structure Best Practices
5.5.1 Place the Hero Section at the Top
5.5.2 Include Multiple Calls to Action
5.5.3 Use Social Proof Throughout the Page
5.5.4 Video: Social Proof Strategy
5.5.5 Remember That Users Skim
5.5.6 Use White Space Effectively
5.5.7 End with a CTA
5.6 Page Structure Templates by Organisation Type
5.6.1 Services Template (Courses, Coaching, Consulting, Agencies)
5.6.2 High-Ticket B2B Template
5.6.3 E-commerce Product Detail Page Template
5.6.4 Video: Page Structure Templates and Real-World Examples
5.6.5 Let’s Do It! Draft Your Page Structure
5.7 Building Pages with AI Tools
5.7.1 Using Templates as a Starting Point
5.7.2 AI Page Builders
5.7.3 Landing Page and Website Software Options
5.7.4 Video: Building Pages with AI and Choosing Software
5.8 Design Principles That Impact Conversion
5.8.1 Page Load Speed
5.8.2 Video on Your Pages
5.8.3 Sell Outcomes and Emotions, Not Features
5.8.4 Build on Desktop, Optimise for Mobile
5.8.5 Keep Pages Clean and Error-Free
5.8.6 Simplicity Wins
5.8.7 Video: Design Principles for High-Converting Pages
5.9 Working with Freelancers and Outsourcing
5.10 CRO Checklists and Ongoing Optimisation
5.10.1 CRO Checklists
5.10.2 End-to-end test
5.10.3 Video: CRO Checklists and Ongoing Optimisation
5.10.4 Let’s Talk!
Let's Review
Module #5 Quiz
Module #5 Conclusion
Unit Structure
Module #6 Retargeting Using AI
6.1 What Is Retargeting?
6.2 Retargeting and the Audience Stages
6.3 Tracking Codes and the 2026 Tracking Landscape
6.3.1 Planning a Tracking Code Installation
6.4 Custom Audiences
6.4.1 On-Platform Custom Audiences
6.4.2 Off-Platform Custom Audiences
6.5 Building a Retargeting Strategy
6.6 Briefing and Producing Retargeting Ad Creatives with AI
6.7 Privacy, Consent, and First-Party Data in 2026
6.7.1 Let’s Do It! Plan Your Retargeting Strategy
Let's Review
Module #6 Quiz
Module #6 Conclusion
Unit Structure
Module #7 Writing Copy That Converts Using AI
7.1 Why Copywriting Matters for Conversion
7.1.1 Video: Why Copywriting Matters for Conversion
7.2 The Art of Copywriting: Simplicity and Clarity
7.2.1 Video: The Art of Copywriting: Simplicity and Clarity
7.3 Copywriting Formulas
7.3.1 PAS: Problem, Agitation, Solution
7.3.2 PASO: Problem, Agitation, Solution, Outcome
7.3.3 AIDA: Attention, Interest, Desire, Action
7.3.4 BAB: Before, After, Bridge
7.3.5 Additional Formulas
7.3.6 Video: Copywriting Formulas in Detail
7.4 Headline Formulas
7.4.1 The Primary Headline Formula
7.4.2 Supporting Headline Variations
7.4.3 Video: Headline Formulas and Structure
7.4.4 Let’s Do It! Write Copy Using a Formula
7.5 Principles of Copy That Converts
7.5.1 Principle 1: Experience the Product
7.5.2 Principle 2: Include Urgency, Scarcity, or Curiosity
7.5.3 Principle 3: Add Power Words
7.5.4 Video: Urgency, Scarcity, Curiosity, and Power Words
7.5.5 Principle 4: User-Focused Copy (WIIFM)
7.5.6 Principle 5: Engage With Probing Questions
7.5.7 Principle 6: Use Strong Hooks
7.5.8 Video: User-Focused Copy and Probing Questions
7.5.9 Principle 7: Consistent Messaging Across Touchpoints
7.5.10 Principle 8: Action-Focused CTAs
7.6 Editing, Refining, and the AI Filter
7.6.1 Garbage In, Garbage Out
7.6.2 Speaking AI’s Language
7.6.3 Iterating With AI
7.6.4 Video: Editing, Refining, and the AI Filter
7.6.5 Let’s Talk!
7.7 Copywriting Examples and Inspiration
7.7.1 Video: Real-World Copywriting Examples
7.7.2 Let’s Do It! Build Your Copy Swipe File
Let's Review
Module #7 Quiz
Module #7 Conclusion
Unit Structure
Module #8 Email Marketing and Automation with AI
8.1 Pitching
8.1.1 Video: Email Marketing Defined
8.2 Email's Role in the Conversion Funnel
8.2.1 Video: Email's Role in the Conversion Funnel
8.3 Email Campaigns vs Email Automations
8.3.1 Video: Email Campaigns and Automations
8.4 Designing Email Sequences
8.4.1 Video: Designing Email Sequences
8.4.2 Let's Talk!
8.5 Email Marketing Strategy
8.5.1 Video: Email Marketing Strategy
8.6 Building Your Email List
8.6.1 Video: Building Your Email List
8.7 Creating Effective Email Content
8.7.1 Video: Creating Effective Email Content
8.7.2 Building and Sending an Email Campaign in Mailchimp
8.8 Using AI for Email Marketing
8.8.1 Let's Do It! Create an Email Sequence with AI
8.9 Measuring Email Marketing Performance
8.9.1 Video: Measuring Email Marketing Performance
8.9.2 Let's Do It! Audit Your Email Performance
Let's Review
Module #8 Quiz
Module #8 Conclusion
Unit Structure
Module #9 Video Sales Letters and AI-Powered Video Content
9.1 What Is a Video Sales Letter?
9.1.1 Video: What Is a Video Sales Letter
9.2 Who Should Use a VSL?
9.2.1 Best Use Cases for VSLs
9.2.2 When VSLs Are Less Suitable
9.2.3 VSL Delivery Methods
9.2.4 Pricing Strategy for VSL Delivery
9.2.5 Video: Who Should Use a VSL
9.3 Benefits of Video Sales Letters
9.3.1 Higher Engagement and Emotional Connection
9.3.2 Permission to Pitch
9.3.3 List Building and Contact Capture
9.3.4 Audience Qualification
9.3.5 Demonstration of Expertise and Authority
9.3.6 Complex Topic Simplification
9.3.7 Improved Recall
9.3.8 Shareability and Virality
9.3.9 Mobile-Friendly Consumption
9.3.10 Clear Conversion Results
9.3.11 Video: Benefits of Video Sales Letters
9.4 The Perfect VSL Structure
9.4.1 Timing Ratios by VSL Length
9.4.2 The Introduction Section (10% of time)
9.4.3 The Body Section (70 to 80% of time)
9.4.4 The Sales Pitch Section (10 to 20% of time)
9.4.5 Video: The Perfect VSL Structure and Timing
9.5 Scripting the Introduction
9.5.1 The Big Claim Opening
9.5.2 Quick-Fire Case Studies
9.5.3 Who This Is For
9.5.4 Market Trends and Urgency Context
9.5.5 Problem and Desired Outcome
9.5.6 Company and Credibility
9.5.7 Personal Story
9.5.8 Key Principle
9.5.9 Video: Scripting the Introduction
9.6 Scripting the Body: Sell the Mechanism, Not the Product
9.6.1 The Critical Mechanism vs Product Distinction
9.6.2 Pure Value: The 80/20 Rule
9.6.3 Structure of Each Teaching Step
9.6.4 Different Applications by Organisation Type
9.6.5 Generous IP Sharing
9.6.6 Video: Scripting the Body and Selling the Mechanism
9.6.7 Let’s Talk!
9.7 Scripting the Sales Pitch
9.7.1 The Three Options Framework
9.7.2 Six Case Studies Total
9.7.3 Paint the Picture of Outcomes
9.7.4 Features Come Last
9.7.5 The Offer and Call to Action
9.7.6 Urgency and Scarcity
9.7.7 Bonus and Guarantee
9.7.8 Video: Scripting the Sales Pitch
9.8 The Five-Minute VSL: Scripting with AI
9.8.1 The Five-Minute VSL Structure
9.8.2 AI Scripting Workflow
9.8.3 Production Best Practices
9.8.5 Let’s Do It! Script a Five-Minute VSL Hook
9.9 Video Content and CRO: Insights from a Nike CRO Expert
9.9.1 Video's Impact on Page Conversion
9.9.2 Five Must-Haves for Every High-Converting Page
9.9.3 CRO Is Deaths by a Thousand Cuts
9.9.4 AI Strategy for Smaller Organisations
9.9.5 Speed of Experimentation
9.9.6 Video: Video, CRO Strategy, and Insights from a Nike Expert
9.10 Putting Video Into Your CRO Strategy
9.10.1 Where Video Fits in Your Sales Funnel
9.10.2 Short-Form Versus Long-Form Video
9.10.3 Video Testimonials as Social Proof
9.10.4 Collecting Video Testimonials
9.10.5 Repurposing VSL Content
9.10.6 Continuous Measurement and Optimisation
9.10.7 Let’s Do It! Plan Your Video Content Strategy
Let’s Review
Module #9 Quiz
Module #9 Conclusion
Unit Structure
Module #10 Testing, Measurement, and Optimisation
10.1 Why Measurement Matters
10.1.1 Video: Why Measurement Matters for CRO
10.2 Primary KPIs and Secondary Metrics
10.2.1 Primary KPIs
10.2.2 Secondary Metrics
10.2.3 The Revenue Equation
10.2.4 The Right Metric to Optimise
10.2.5 Video: Primary KPIs and Secondary Metrics
10.3 Establishing a Baseline
10.3.1 Key Baselines to Establish
10.3.2 Reporting Frequency
10.3.3 Reading a Google Analytics 4 Landing Page Report
10.4 The Testing Hierarchy: What to Test First
10.4.1 The Four-Level Hierarchy
10.4.2 Start at the Top
10.4.3 Personalisation for Different Personas
10.4.4 Video: The Testing Hierarchy and Personalisation
10.4.5 Test One Variable at a Time
10.4.6 Traffic Allocation Strategy
10.4.7 Video: Testing Discipline and Traffic Allocation
10.4.8 Sample Size and Duration
10.4.9 Tools for A/B Testing
10.4.10 Understanding User Behaviour
10.4.11 Let's Talk!
10.5 Measuring Email Marketing Performance
10.5.1 A/B Testing in Email
10.5.2 Video: Email A/B Testing Fundamentals
10.6 Using Analytics Tools
10.6.1 The Lars Pallsick Approach
10.7 The Optimisation Cycle
10.7.2 Documenting Learnings
10.7.3 Prioritising Improvements
10.7.4 The Compound Effect
10.8 Using AI for Testing and Optimisation
10.8.1 Generating Test Variations
10.8.2 Analysing Data and Identifying Patterns
10.8.3 Consumer Research at Scale
10.8.4 Creating Personalised Variations
10.8.5 Validating AI Recommendations
10.8.6 Let's Do It! Create a Testing Plan
10.9 Building Your Measurement Dashboard
10.9.1 Dashboard Components
10.9.2 Building and Sharing
10.9.3 Let's Do It! Build Your CRO Scorecard
Let’s Review
Module #10 Quiz
Module #10 Conclusion
Unit Structure
Module #11 Your CRO Action Plan: Planning, Implementation, and Management
11.1 Bringing It All Together: The CRO Framework
11.1.1 The Complete CRO Journey
11.1.2 The Design-Build-Test-Optimise Cycle
11.1.3 Video: The Design-Build-Test-Optimise Cycle
11.1.4 CRO Is Continuous
11.2 Auditing Your Current State
11.2.1 Conducting a CRO Audit
11.2.2 Scoring Your Current State
11.3 Setting CRO Goals and KPIs
11.3.1 Examples of Strong CRO Goals
11.3.2 Align CRO Goals with Business Objectives
11.3.3 Choose Primary KPIs and Secondary Metrics
11.3.4 Set Realistic Timelines
11.4 Prioritising Your CRO Initiatives
11.4.1 The Impact vs Ease Framework
11.4.2 The Testing Hierarchy
11.4.3 Lars Pallsick on CRO Priorities
11.4.4 Grouping Initiatives into Projects
11.5 Building Your CRO Project Plan
11.5.1 Phase 1: Foundation (Weeks 1-4)
11.5.2 Phase 2: Build (Weeks 5-8)
11.5.3 Phase 3: Test and Optimise (Weeks 9-12)
11.5.4 Phase 4: Manage (Ongoing)
11.5.5 Using AI to Plan Your CRO Implementation
11.5.6 Let's Do It! Create Your CRO Action Plan
11.6 Tools and Resources for Implementation
11.6.1 Analytics and Tracking
11.6.2 Page Building and Website Platforms
11.6.3 Email Marketing and Automation
11.6.4 AI Tools for Content and Planning
11.6.5 Testing and Optimisation
11.6.6 Video Production
11.6.7 Freelancers and Agencies
11.7 Working with Teams and Stakeholders
11.7.1 CRO Value and ROI
11.7.2 Regular Reporting
11.7.3 Presenting CRO Strategy to Leadership
11.7.4 Managing Expectations
11.7.5 Building a Testing Culture
11.7.6 When to Outsource
11.8 Your Ongoing CRO Management Plan
11.8.1 The Monthly CRO Review
11.8.2 The Quarterly CRO Audit
11.8.3 Staying Current with AI and Best Practices
11.8.4 Building a Culture of Testing
11.8.5 Consistency and Compounding
11.8.6 Let's Talk!
Let’s Review
Module #11 Quiz
Module #11 Conclusion
NAT10904004 Establish, build and leverage a personal brand on social media – Feedback
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Let's Assess – Assessment Task 2
NAT11426004 Feedback
