Course Description

Instructor Title

Keystone College

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Course curriculum

  • 1

    SMMNSM503A Introduction

    • SMMNSM503A - Welcome
  • 2

    Chapter 1. Overview of Niche Social Media Networks

    • 3.1.1 Niche Social Media Networks Overview

    • 3.1.2 Snapchat Overview & Features

    • 3.1.3 WhatsApp Overview & Features

    • 3.1.4 Pinterest Overview & Features

    • 3.1.5 WeChat Overview & Features

    • 3.1.6 Messenger Overview & Features

  • 3

    Chapter 2. Niche Social Media Marketing Strategy

    • 3.2.1 Developing the Niche Social Media Marketing Strategy

    • 3.2.2 Conducting a Social Media Network Audit

    • 3.2.3 Selecting Your Social Media Networks

    • 3.2.4 ​Understanding The Different Content Categories

    • 3.2.5 Developing Your Social Media Marketing Strategy

    • 3.2.6 Integrating Influencer Marketing

    • 3.2.7 Setting Strategic KPIs

    • 3.2.8 Implementing Your Niche Network Strategy

    • 3.2.9 Creating A Budget For Niche Networks

    • 3.2.10 Developing Audience Feedback Procedures
  • 4

    Chapter 3. Niche Social Media Marketing Implementation

    • 3.3.1 Snapchat Organic Implementation

    • 3.3.2 Snapchat Paid Implementation

    • 3.3.3 WhatsApp Implementation

    • 3.3.4 Pinterest Organic Implementation

    • 3.3.5 Pinterest Paid Implementation

    • 3.3.6 WeChat Organic Implementation

    • 3.3.7 WeChat Paid Implementation

    • 3.3.8 Messenger Organic Opportunities

    • 3.3.9 Messenger Paid Opportunities

  • 5

    Chapter 4. Measuring Effectiveness on Niche Networks

    • 3.4.1 Measurement Tools For Niche Networks

    • 3.4.2 Niche Social Media Marketing Metrics

    • 3.4.3 Niche Social Media Marketing Scorecard

    • 3.4.4 Return On Investment Analysis

    • 3.4.5 Presenting To Stakeholders
  • 6

    Assessment Task 1

    • Assessment Task 1 - Social Media Marketing Strategy & Implementation - Working Template with Instructions

    • Assessment Task 1 - Submission
  • 7

    Assessment Task 2

    • Assessment Task 2 - Social Media Marketing Strategy & Implementation - Working Template with Instructions

    • Assessment Task 2 - Submission

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