Course Description

Instructor Title

Keystone College

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Course curriculum

  • 1

    SMMMSM502A Introduction

    • Welcome to Mainstream Social Media Networks
  • 2

    Chapter 1. Mainstream Social Media Networks

    • 1.1 Introduction to Mainstream Social Media Networks

    • 1.2 Social Media Marketing Industry Report

    • 1.3 Facebook Overview & Features

    • 1.4 Facebook Blueprint

    • 1.5 Instagram Overview & Features

    • 1.6 LinkedIn Overview & Features

    • 1.7 Twitter Overview & Features

    • 1.8 YouTube Overview & Features
  • 3

    Chapter 2. Social Media Marketing Strategy

    • 2.1 Social Media Marketing Strategy

    • 2.2 Conducting A Social Media Network Audit

    • 2.3 Identifying Your Audience & Objectives

    • 2.4 Selecting Your Social Media Networks

    • 2.5 Understanding the Different Content Categories

    • 2.6 Developing Your Social Media Marketing Strategy

    • 2.7 Defining The Role Of Paid Advertising

    • 2.8 Integrating Influencer Marketing

    • 2.9 Setting Strategic KPIs

    • 2.10 Identifying Required Resources

    • 2.11 Developing an Implementation Plan

    • 2.12 Creating a Social Media Budget
  • 4

    Chapter 3. Organic and Paid Social Media Marketing Implementation

    • 3.1 Facebook Organic Implementation

    • 3.2 Facebook Paid Advertising

    • 3.3 Facebook Ad Platform Best Practice

    • 3.4 Instagram Organic Implementation

    • 3.5 Instagram Paid Advertising

    • 3.6 LinkedIn Organic Implementation

    • 3.7 LinkedIn Paid Advertising

    • 3.8 Twitter Organic Implementation

    • 3.9 Twitter Paid Advertising

    • 3.10 YouTube Organic Implementation

    • 3.11 YouTube Paid Advertising

    • 3.2 Facebook Paid Advertising (Feb 2020 update)
  • 5

    Chapter 4. Social Media Marketing Measurement and Reporting

    • 4.1 Understanding Social Media Metrics

    • 4.2 Developing Performance Reports

    • 4.3 Tracking Expenses Against the Budget

    • 4.4 Measuring Effectiveness

    • 4.5 Utilising Social Media Management Tools
  • 6

    Assessment Task 1 & 2

    • Assessment Task 1 - Social Media Marketing Strategy & Implementation

    • Assessment Task 1 - Submission

    • Assessment Task 2 - Social Media Marketing Strategy & Implementation

    • Assessment Task 2 Submission

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