Course Description

Instructor Title

Keystone College

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Course curriculum

  • 1

    SMMEMS505A - Introduction

    • SMMEMS505A Introduction
  • 2

    Chapter 1 - Social Media Conversion & Email Marketing

    • 1.1 Review of the social media process

    • 1.2 Social media conversion

    • 1.3 Landing pages and retargeting

    • 1.4 Email acquisition and email marketing
  • 3

    Chapter 2 - Landing Pages

    • 2.1 Landing pages – An Introduction

    • 2.2 Benefits of landing pages

    • 2.3 Linking conversion to your objective

    • 2.4 Landing page builders

    • 2.5 Main elements of landing pages

    • 2.6 Measurement and A/B testing

    • 2.7 Case studies

    • 2.8 Landing page course
  • 4

    Chapter 3 - Retargeting

    • 3.1 Retargeting - an introduction

    • 3.2 Custom audiences

    • 3.3 How to set up cookies

    • 3.4 Regulations

    • 3.5 Retargeting strategy
  • 5

    Chapter 4 - Email marketing

    • 4.1 Email marketing - An Introduction

    • 4.2 Email features, opportunities and constraints

    • 4.3 Auditing past email activity

    • 4.4 Email acquisition

    • 4.5 Email marketing

    • 4.6 Platforms, resources and budgeting

    • 4.7 Implementation

    • 4.8 Measuring and reporting

    • 4.9 Case studies
  • 6

    Assessment Task 1

    • Assessment Task 1 - Project template

    • Assessment Task 1 - Submission
  • 7

    Assessment Task 2

    • Assessment Task 2 - Project template

    • Assessment Task 2 - Submission

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