Course Description

Instructor Title

Keystone College

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Course curriculum

  • 1

    SMMBCM501A Introduction

    • Welcome to The Diploma of Social Media Marketing

    • Course Overview

    • First Activity - Choose your Business
  • 2

    Chapter 1. The Social Media Landscape

    • 1.1 The Social Media Landscape

    • 1.2 Social Media Usage in Australia

    • 1.3 Overview of the Social Media Networks

    • 1.4 Social Media Marketing Resources
  • 3

    Chapter 2. Introduction to Content Marketing

    • 2.1 Introduction to Digital & Social Media Marketing

    • 2.2 Resource - Digital Marketing for Beginners

    • 2.3 Digital Marketing Channels

    • 2.4 What is Content Marketing

    • 2.5 The Content Marketing Process

    • 2.6 Content Marketing Opportunities

    • 2.7 Content Marketing Constraints

    • 2.8 Legal Requirements and Ethical Constaints

    • 2.9 Content Marketing Trends
  • 4

    Chapter 3. Content Marketing Strategy

    • 3.1 Introduction to Content Marketing Strategy

    • 3.2 Defining Objectives

    • 3.3 Completing a SWOT Analysis

    • 3.4 Conducting a Content & SEO Audit

    • 3.5 Developing Buyer Personas

    • 3.6 Generating Content Topics

    • 3.7 Defining the Content Strategy

    • 3.8 Developing a Content Editorial Calendar

    • 3.9 Implementing Your Plan

    • 3.10 Managing the Team

    • 3.11 Setting Key Performance Indicators

    • 3.12 Developing a Content Marketing Budget
  • 5

    Chapter 4. Content Creation

    • 4.1 Introduction to Content Creation

    • 4.2 Establishing Your Brand Identity

    • 4.3 Writing a Content Brief

    • 4.4 Sourcing and Hiring Resources

    • 4.5 Managing the Project

    • 4.6 Creating Great Content

    • 4.7 Optimising Content for SEO

    • 4.8 Reviewing & Approving the Content

    • 4.9 Publishing the Content

    • 4.10 Content Marketing Review
  • 6

    Assessment Task 1

    • Assessment Task 1 - Content Marketing Strategy & Implementation - Working Template with Instructions

    • Assessment Task 1 - Submission
  • 7

    Assessment Task 2

    • Assessment Task 2 - Content Creation - Working Template with Instructions

    • Assessment Task 2 - Submission

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    Free10118NAT Diploma of Social Media Marketing

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