Keystone College of Business and Technology

Welcome

Diploma Overview

Unit Structure

Your Learning Experience

Your Workbook

Connect With Us

Let’s Do It! Choose Your Case Study Organisation

Let's Talk! Introducing You

Join the Revolution, and the Australian Marketing Institute SME Hub

Module #1 The Social Media Marketing Process Overview

1.1 Introduction

1.2 Buyer Stages

1.3 Funnels

1.3.1 Traffic Sources

1.3.2 Opt-in Pages

1.3.3 Sales Pages

1.3.4 Conversion Pages

1.3.5 Thank You Page/Upsell Page

1.4 Landing Pages

1.5 Retargeting

1.6 Email Marketing

1.7 Funnel Mapping

1.8 Let's Do It! Funnel Mapping

Module #1 Quiz

Module #1 Conclusion

Module #2 Writing Copy That Converts Overview

2.1 CopywrITing Process

2.2 Research

2.2.2 People

2.2.3 Let's Do It! Knowing Your Audience

2.2.4 Product

2.2.5 Purpose

2.2.6 Place

2.3 Structure

2.3.1 Choose a Topic and Brainstorm

2.3.2 Visual Organisers

2.3.3 Headline and Subheadings

2.3.4 Let’s Do It! Headlines Made Easy

2.4 Write

2.5 Reduce, Simplify and Shorten

2.5.1 Use Fewer, Smaller Words

2.5.2 Vary Sentence Length

2.5.3 Replace Copy with Images

2.6 Punctuate and Proofread

2.7 Review

2.8 Copy That Converts

2.8.1 Dialogue, Not Monologue

2.8.2 Copywriting Formulas

2.8.3 Power Words

2.8.4 Call-to-Actions (CTAs)

2.8.5 Let's Do It! Write a CTA

2.8.6 FOMO

2.8.7 Emotions

2.8.8 Barrier breakers

2.8.9 Ask a Question

2.8.10 Example: Calm Yoga

2.9 Content Briefs

Module 2 Quiz

Module 2 Conclusion

Module #3 Introduction

3.1 Introduction to Landing Pages

3.2 Benefits of Landing Pages

3.3 Landing Pages Statistics

3.4 Landing Pages Types

3.5 Landing Page Conversion

3.6 Let's Do It! Landing Page or Website?

3.7 Landing Page Design

3.8 Building a Landing Page

3.9 Landing Page Measurement

3.9.1 Testing For Errors

3.9.2 Data Inconsistency

3.9.3 Landing Page Metrics

3.10 A/B Testing

3.11 Let's Talk! What would you test?

Let's Review

Module #3 Quiz

Module 3 Conclusion

Module #4 Introduction

4.1 How Retargeting Works

4.2 Retargeting In Practice

4.3 Custom Audiences

4.4 Let's Talk! How Long?

4.5 Channels That Offer Retargeting

4.6 How to Set Up Pixels

4.7 Retargeting Strategy

4.8 Example: Calm Yoga Studio

4.9 Let’s Do It! Getting Close!

Let's Review

Module 4 Quiz

Module 4 Conclusion

Module #5 Introduction

5.1 What is Email Marketing?

5.2 Why Email Marketing?

5.3 Statistics

5.4 The Email Marketing Process

5.5 Email Marketing Software

5.6 Let's Talk! What's Your Percentage?

5.7 Email Campaigns

5.7.1 What is an Email Campaign?

5.7.2 Creating an Email Campaign

5.7.3 Email Campaign Strategy

5.7.4 List Segmentation

5.7.5 Personalisation

5.7.6 Timing

5.8 Email Sequences

5.8.1 Email Sequence Examples

5.8.2 Creating an Email Sequence

5.8.3 Email Sequence Content

5.8.4 Alignment to Email Campaigns

5.8.5 Example: Calm Yoga

5.8.6 Let's Do It! Experience with Email Sequences

5.8.7 Workflows

5.9 Mastering Email Marketing

Let's Review

Module 5 Quiz

Module 5 Conclusion

Module #6 Introduction

6.1 Starting Your Database

6.2 Spam Filtering and Compliance

6.3 Landing Pages and Pop-up Builders

6.4 Database Acquisition Tools

6.4.1 Lead Magnet Ideas

6.4.2 Let's Talk! Choose Your Lead Magnets

6.4.3 Best Practices for Lead Magnets

6.5 Cold Email

6.5.1 Controversial, Yet Effective

Let's Review

Module #6 Quiz

Module 6 Conclusion

Module #7 Introduction

7.1 A/B Testing

7.2 Split Testing

7.3 What to Test

7.4 Let's Talk! A/B Testing

7.5 How to Conduct A/B Tests

7.6 A/B Testing Email Sequences

Let's Review

Module #7 Quiz

Module 7 Conclusion

Module #8 Introduction

8.1 Email Marketing Metrics

8.2 How to Measure

8.3 Benchmarks and Analysis

8.4 Let’s Talk! Improving Your Open Rate

8.5 Optimising Performance

8.6 Let's Do It! Do You Measure Up?

8.7 Final Results

Let's Review

Module #8 Quiz

Module 8 Conclusion

NAT10904005 Plan, implement and manage social media conversion strategies – Feedback

Let's Assess – Assessment Task 1 – Built-in submission option (delete this lesson if using the integration option)

Let's Assess – Assessment Task 1 – Integration option (delete this lesson if using the built-in submission option)

NAT10904005 Assessment Task 1 Feedback

Let's Assess – Assessment Task 2 – Built-in submission option (delete this lesson if using the integration option)

Let's Assess – Assessment Task 2 – Integration option (delete this lesson if using the built-in submission option)

NAT10904005 Assessment Task 2 Feedback

NAT10904005 Plan, implement and manage social media conversion strategies – Conclusion