Keystone College of Business and Technology

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Diploma Overview

Unit Structure

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Module #1 The Power of Personal Branding Overview

1.1 Understanding Branding

1.2 Brand Equity

1.3 The Five Elements of Branding

1.4 Brands Connect People, Companies and Products

1.4.1 Personal Brand Examples

1.4.2 Other Digital Platforms for Personal Branding

1.5 Let’s Talk! Who Has a Personal Brand You Aspire To?

1.6 Personal Branding and the e-ttraction™ Method

1.7 Let's Do It! Google Yourself

1.8 People Trust People More Than They Trust Brands

1.9 Let's Do It! I'm Not Biased

1.10 You're Crying ... Really?

1.11 Why Define Your Personal Brand?

1.11.1 How Personal Branding Benefits Organisations

1.12 The e-ttraction™ Method

1.13 Building a Personal Brand

1.13.1 Market Trend Opportunities

1.14 Career Benefits of Building Your Personal Brand

1.15 Intention

1.16 Let's Do It! What's Your Intention?

1.17 Personal Brand Audit Template

1.18 Let’s Do It! Your Personal Brand Audit

1.19 Personal Brand Identity Canvas

1.20 Personal Brand Marketing Strategy

Let's Review

Module #1 Quiz

Module #1 Conclusion

Module #2 Understand: Values and Personality Overview

2.1 e-ttraction™: Understand

2.2 Flow

2.3 Let's Talk! Love It, Hate It?

2.4 Values

2.5 The Importance of Being Authentic

2.6 Seven Key Values

2.7 How Values Impact Personal Brand

2.8 Value Shifts

2.9 Let’s Do It! Your Most Valuable Values

2.10 Personality

2.11 Let’s Talk! It's All About You

2.12 The Big Five Personality Test

2.13 Let's Do It! Big Five Personality Test

2.14 Let’s Talk! Personality ... Meet Role.

2.15 Formality and Openness

2.16 Let’s Do It! Your Business Style

2.17 Which Quadrant Are You?

2.18 Let’s Do It! Values and Personality – Brand Impact

Let's Review

Module #2: Quiz

Module #2 Conclusion

Module #3 Understand: Life Stage and Resources Overview

3.1 Life Stage

3.2 What Do You Want to Achieve in Your Life Stage?

3.3 Let's Do It! What's Your Life Stage?

3.4 Resources

3.5 Resources When Building a Personal Brand – Money, Time, Connections

3.6 Let's Talk! What Have You Got?

3.7 Time

3.8 Money

3.9 Let’s Do It! Quick Financial Guide Template

3.10 Connections

3.11 Let’s Do It! Connections Review Template

3.12 Let's Do It! Revise Your Intention

3.13 e-ttraction™ Sales Funnel Template

3.14 e-ttraction™ Marketing Plan Template

Let's Review

Module #3 Quiz

Module #3 Conclusion

Module #4 Build: Social Media Overview

4.1 e-ttraction™ - Build

4.2 Setting the Stage

4.3 Let’s Do It! Conduct a Personal Brand Audit

4.4 Your Personal Mission Statement

4.5 Let's Do It! Make a Statement

4.6 Determine Your Voice, Tone, Language, Phrases

4.7 Consistency in Voice and Tone

4.8 Social Media Channels

4.9 Let's Talk! Who's On Top?

4.10 Reserve Your Name

4.11 How To Build Your Brand on Social Media

4.11.1 Update Your Profiles

4.11.2 Be Strategic

4.11.3 Create and Curate Great Content

4.11.4 Know Your Niche

4.11.5 Be Consistent in Timing and Brand

4.11.6 Be Social

4.11.7 Follow Aspirational Brands

4.12 Content Purpose

4.13 Define Your Post's Goal

4.14 Content and Media Formats

4.15 Audience Feedback

4.16 Personal Brand Social Media Reporting

Let's Review

Module #4 Quiz

Module #4 Conclusion

Module #5 Build: LinkedIn Overview

5.1 Why Use LinkedIn?

5.2 LinkedIn Engagement

5.3 Your Most Important Online Personal Brand Asset

5.4 Let’s Start to Build Your Personal Brand on LinkedIn!

5.5 Thought Leadership

5.6 Setting Up Your Profile Page

5.7 Pictures and Headlines

5.8 Write an Interesting Headline

5.9 Let’s Do It! Write a Headline

5.10 Background Image

5.11 Let's Do It! Create a Background

5.12 The Most Important Elements

5.13 Contact Information

5.14 Custom URL

5.15. LinkedIn Above the Fold

5.16 Add a Featured Section

5.17 Include a Personal Summary

5.18 Let's Do It! Update Your ‘About’ Section

5.19 Add Rich Media

5.20 Multimedia on Your Profile

5.21 Blog Posts

5.22 Roles

5.23 Let's Do It! Profile Optimisation

5.24 Projects

5.25 Education

5.26 Ask for Recommendations

5.27 Asking for Recommendations

5.28 Let's Do It! Recommendations

5.29 Endorsements

5.30 Publications

5.31 LinkedIn Premium Subscriptions

5.32 LinkedIn Premium Business

Let's Review

Module #5 Quiz

Module #5 Conclusion

Module #6 Build: Website and SEO

6.1 Keywords

6.2 How to Develop Target Keywords

6.3 Website Types

6.4 Website Strategy

6.5 Let's Talk! What's Your Plan?

6.6 Website Content

6.7 Website Structure

6.8 Design for Mobile

6.9 Website Software

6.10 Landing Pages

6.11 Search Engine Optimisation (SEO)

6.12 Let's Do It! Google Yourself

6.13 SEO Tips

6.14 Building a Website with Good SEO

6.14.1 Build a Personal Brand Website

6.15 Let's Do It! Google Almost Yourself!

6.16 Know Your Brand

6.17 Quality Links

6.18 URL Name

6.19 Let's Do It! What's Your URL?

6.20 GeoLocation

Let's Review

Module #6 Quiz

Module #6 Conclusion

Module #7 Leverage: Connections and Content Overview

7.1 e-ttraction™ – Leverage

7.2 Connections

7.3 Who to Connect with On LinkedIn

7.4 Cold or Warm Connections?

7.5 Messaging Connections

7.6 Let's Do It! Mission Possible!

7.7 Using LinkedIn Search

7.8 Find Nearby

7.9 Join Groups

7.10 2nd-Level Connections

7.11 Follow Hashtags

7.12 Let's Do It! One, Two, Three and Four!

7.13 Sending Private Messages

7.14 Let's Do It! Direct Message with Value

7.15 Engage Your Connections

7.16 Publish via LinkedIn Publishing

7.17 Best Practice for LinkedIn Articles

7.18 Blog Links

7.19 Keyword Optimise Your Blogs

7.20 Documents

7.21 Best Practice for Images

7.22 Best Practice for Infographics

7.23 Infographic Tools

7.24 Best Practice for Videos

7.25 The Crucial Ingredient for Great Content

7.26 Content Planning Template

7.27 Lights, Camera, Sound

7.28 LinkedIn Stories

7.29 Measuring Engagement

7.30 Delivering Organisational Value

Let's Review

Module #7 Quiz

Module #7 Conclusion

Module #8 Leverage: Pitch and Close

8.1 Pitching

8.2 The Pitch Process

8.3 Tease

8.4 Problem

8.5 Solution

8.6 Why You?

8.7 What's Next?

8.8 Practice

8.9 e-ttraction™ Pitch Template

8.10 Let's Do It! Pitch Perfect

8.11 Closing

8.12 Buyer Stages

8.13 Buyer Stages, Multiple Interactions, Content Exposure

8.14 e-ttraction™ Sales Funnel Template

8.15 Cold Sales Techniques

8.16 Let's Do It! Suck It and See!

8.17 Warm and Hot Sales Techniques

8.18 Let’s Talk! What's Your Choice?

8.19 Retention and Advocacy Techniques

8.20 Closing the Deal

8.21 Leverage Your Followers

8.22 e-ttraction™

Let's Review

Module #8 Quiz

Module #8 Conclusion

NAT10904004 Establish, build and leverage a personal brand on social media – Feedback

Let's Assess – Assessment Task 1 – Built-in submission option (delete this lesson if using the integration option)

Let's Assess – Assessment Task 1 – Integration option (delete this lesson if using the built-in submission option)

NAT10904004 Assessment Task 1 Feedback

Let's Assess – Assessment Task 2 – Built-in submission option (delete this lesson if using the integration option)

Let's Assess – Assessment Task 2 – Integration option (delete this lesson if using the built-in submission option)

NAT 10904004 Assessment Task 2 Feedback

NAT10904004 Establish, build and leverage a personal brand on social media – Conclusion