Course Description

DSMM Trainer

Rubaiyet Khan

Michelle has over 8 years experience in the digital and social media marketing sector, having worked in both small and large businesses in the UK With industry experience in businesses of varying sizes, Michelle has extensive experience with email marketing for large and small companies, brand positioning & marketing strategies for startups, blog & content creation, search engine optimization and social media marketing strategies.When Michelle is not teaching you will find her cooking up something in her kitchen, on stage singing at events, or relaxing with the kids at home.  Born in Zimbabwe and having lived in England for almost 20 years, Michelle is always happy to have a quick chat about anything anytime! Feel free to ask questions, she's happy to help.

Course curriculum

  • 1

    Introduction

    • BSBMKG515 - Welcome
  • 2

    Element 1. Prepare for a Marketing Audit

    • 1.1 Identify Main Purposes of the Marketing Audit

    • 1.2 Determine Scope of the Marketing Audit & Audit Methodology

    • 1.3 Participants Involved in Carrying Out a Marketing Audit

    • 1.4 Summary - Key Points

  • 3

    Knowledge Test 1

    • Knowledge Test - Multiple Choice
  • 4

    Element 2 . Identify the Form of a Marketing Audit

    • 2.1 Identify Main Characteristics of a Marketing Audit

    • 2.2 Identity Main Elements to be Included in Marketing Audit

    • 2.3 Select from Various Forms of a Marketing Audit

    • 2.4 Summary - Key Points
  • 5

    Knowledge Test 2

    • Knowledge Test Instructions
  • 6

    Element 3 . Conduct an External Marketing Audit

    • 3.1 Identify Criteria to Use in an External Marketing Audit

    • 3.2 External Environmental Factors - Swot Analysis

    • 3.3 External Environmental Factors - Pestel Analysis

    • 3.4 External Environmental Factors - Porter’s Five Forces Relating to Competition

    • 3.5 Summary - Key Points
  • 7

    Knowledge Test 3

    • Knowledge Test Instructions
  • 8

    Element 4 . Conduct an Internal Marketing (Self) Audit

    • 4.1 Identify Criteria to Use in an Internal Marketing Audit

    • 4.2 Identify the Marketing Productivity

    • 4.3 Summary - Key Points
  • 9

    Knowledge Test 4

    • Knowledge Test Instructions
  • 10

    Element 5 . Prepare a Marketing Audit Report

    • 5.1 Writing a Marketing Audit Report

    • 5.2 Summary - Key Points
  • 11

    Knowledge Test 5

    • Knowledge Test Instructions

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