Course Description

DSMM Trainer

Rubaiyet Khan

Michelle has over 8 years experience in the digital and social media marketing sector, having worked in both small and large businesses in the UK With industry experience in businesses of varying sizes, Michelle has extensive experience with email marketing for large and small companies, brand positioning & marketing strategies for startups, blog & content creation, search engine optimization and social media marketing strategies.When Michelle is not teaching you will find her cooking up something in her kitchen, on stage singing at events, or relaxing with the kids at home.  Born in Zimbabwe and having lived in England for almost 20 years, Michelle is always happy to have a quick chat about anything anytime! Feel free to ask questions, she's happy to help.

Course curriculum

  • 1

    Introduction

    • BSBMKG502 - Welcome
  • 2

    Element 1: Evaluate Each Component of Marketing Mix

    • 1.1 Evaluate Each Component of Marketing Mix Overview

    • 1.2 Key Characteristics and Significance of Products & Services

    • 1.3 Effect of Pricing Policies & Variables on Demand

    • 1.4 Importance of Promotional Methods in Marketing

    • 1.5 Personalise Messages Throughout the Buying Process

    • 1.6 Importance of Channels of Distribution And its Significance

    • 1.7 Importance and Significance of Customer Service Provision

    • 1.8 Identify Potential Customer Base and Key Pressure Points for Success

    • 1.9 Analyse, Test and Establish the Effect of the Components of Marketing Mix

    • Summary - Key Points
  • 3

    Knowledge Test 1

    • Knowledge Test Instructions

    • Knowledge Test - True or False
  • 4

    Element 2: Determine Marketing Mix for Specific Markets

    • 2.1 Identify & Assess the Impact of Environmental Factors

    • 2.2 Identify Consumer Priorities, Needs and Preferences

    • 2.3 Evaluate 4Ps of Marketing Mix

    • 2.4 Select Marketing Mix that Best Satisfies Target Market

    • 2.5 Ensure Marketing Mix Decision Meets the Marketing Objectives

    • Summary

  • 5

    Knowledge Test 2

    • Knowledge Test Instructions

    • Knowledge Test - True or False
  • 6

    Element 3: Monitor and Adjust Marketing Mix

    • 3.1 Monitoring of Marketing Mix

    • 3.2 Implications of Altering Components of Marketing Mix

    • Summary

  • 7

    Knowledge Test 3

    • Knowledge Test Instructions

    • Knowledge Test - True or False

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