Course Description

DSMM Trainer

Rubaiyet Khan

Michelle has over 8 years experience in the digital and social media marketing sector, having worked in both small and large businesses in the UK With industry experience in businesses of varying sizes, Michelle has extensive experience with email marketing for large and small companies, brand positioning & marketing strategies for startups, blog & content creation, search engine optimization and social media marketing strategies.When Michelle is not teaching you will find her cooking up something in her kitchen, on stage singing at events, or relaxing with the kids at home.  Born in Zimbabwe and having lived in England for almost 20 years, Michelle is always happy to have a quick chat about anything anytime! Feel free to ask questions, she's happy to help.

Course curriculum

  • 1

    Introduction

    • BSBMKG507 - Welcome

  • 2

    Element 1. Interpret Trends and Market Developments

    • 1.1 Statistical Analysis of Market Data

    • 1.2 Analyse Market Trends & Developments

    • 1.3 Perform Qualitative Analysis of Comparative Market Information

    • 1.4 Summary - Key Points
  • 3

    Element 2 . Analyse Qualitative Results

    • 2.1 Analyse Performance Data from Areas of the Business

    • 2.2 Identify Over-Performing & Under Performing Products and Services

    • 2.3 Forecast Existing and Emerging Market Needs

    • 2.4 Summary - Key Points
  • 4

    Element 3 . Report on Market Data

    • 3.1 Prepare, Plot and Interpret Data for Visual Presentation

    • 3.2 Report on Analysis of Market Data

    • 3.3 Summary - Key Points
  • 5

    Element 4 . Required Knowledge

    • 4.1 Legislation and Regulations

    • 4.2 Codes of Practice and Social Issues

    • 4.3 Summary

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